TobinLeff is pleased to announce that it brought the parties together and served as the M&A advisory firm to the market research firm Communicus on its recent sale to Phoenix Marketing International, a portfolio company of the private equity group, ZS Fund L.P.
Communicus is a market research firm that provides advertisers with insights to improve the effectiveness of ad campaigns. The company utilizes a unique longitudinal system where they interview consumers at two points in time to isolate the impact advertising has on brand attitudes and behavior.
Phoenix Marketing International is one of the Top Research Firms in the U.S. and one of the fastest-growing research firms in the world. (GreenBook Market Leaders Report) Phoenix’s Chairman and CEO, Allen R. DeCotiis, Ph.D., commented on the acquisition: “This powerhouse combination will empower our clients to make smarter advertising and brand positioning decisions and offer an unmatched level of understanding of how advertising works in-market.”
Communicus’s CEO, Jeri Smith, commended TobinLeff on the M&A process: “TobinLeff did an outstanding job of marketing Communicus, which led to us having the opportunity to meet with a wide range of potential acquiring companies. From this set, we were able to select the one that was a perfect fit for us in terms of product mix, culture, and future for our brand. The fact that all of our clients and employees are excited about the partnership is a testament to the success of the process.”