TobinLeff is pleased to announce that it served as the M&A advisor to leading social media and influencer marketing agency, Socialfly, on its recent sale to Truform Media Group, a full-service integrated marketing and advertising company based in New York.Founded in 2012 by CEO Courtney Spritzer and Co-Founder Stephanie Cartin, Socialfly provides world-class brands of all sizes with innovative influencer and social media marketing. From the outset, their innovation and thought leadership quickly paved the way for new standards of how brands communicate and resonate through digital marketing. Sociafly’s strengths and capabilities joined with Truform’s expertise in brand strategy, in-house SEO, paid search, data analytics, paid and organic social expertise and traditional media planning and execution creates a powerhouse agency that offers a significantly enhanced suite of services to amplify the integrated marketing efforts for their combined clients.Socialfy’s co-founder and CEO, Courtney Spritzer, commented on the selling process: “This past year we realized we were ready to find a partner agency to bolster our capabilities and services. We wanted to find the right company to complement our strengths and also be a place for our employees to grow and flourish. We’ve accomplished that now with Truform Media Group and TobinLeff was with us every step of the way. Mary McKinney, Chuck Gottschalk, and David Tobin took the time to understand our value – and our values – as a business and clearly communicated it through all phases of the process - from initial valuation through cultivation, negotiations, and due diligence. This ensured we were able to develop and solidify a relationship with our new partners in Truform and accomplish all of the goals we set out to achieve.”TobinLeff partner Mary McKinney Flaherty added: “Courtney and Stephanie have been innovators since day one. In Truform, they’ve found partners who share a passion for excellent client service, committed to delivering exceptional results and providing an excellent culture for their team to thrive. I am excited to see what they can accomplish together.”Are you interested in selling your firm? Or in growing via strategic acquisition? Contact our team today.
About TobinLeff:
TobinLeff is a leading M&A advisory and exit planning consulting firm, helping owners sell to strategic buyers and private equity groups. With 14 years of service, TobinLeff’s team of senior advisors brings a wealth of Mergers & Acquisitions experience as former business owners, accountants, attorneys, and bankers dedicated to the mission of helping their clients maximize and monetize their life’s work. TobinLeff is the go-to resource for business owners looking for true partners in their exit planning journey.
