TobinLeff is pleased to announce that it served as the M&A advisor to Movement Strategy on its recent acquisition of Newfangled Studios.
Movement Strategy is a digital and social media agency that uses in-depth, highly researched social personas to inform its social strategy for clients' owned channels. Its services include social-led brand strategy, content creation, influencer and creator partnerships, social intelligence, performance design, paid social, community management, and channel strategy. The agency is an agile partner that has worked with major names across different industries.Newfangled Studios is a creative production agency that focuses on developing digitally native campaigns primarily for clients’ social media channels, with additional expertise in digital video platforms, design, and in-house production. Known for its small agency touch combined with its high-output capabilities for social and ad campaigns, the brand also has several big-name clients.
TobinLeff Partner Bruce Bishop managed this deal on the M&A front for Movement Strategy. According to Bishop, “It's been a privilege working with the Movement Team throughout the process. Their deep understanding of the market and the benefits that the transaction will bring to both parties were essential to achieving a successful outcome. They truly understand the value of the partnership with Newfangled, and I have no doubt the combination of the two entities will bring long term success.”Movement Strategy’s Co-Founder and President Eric Dieter had this to say about working with TobinLeff through the process: “Having TobinLeff on our side during the transaction through the closing of the sale was invaluable. Their expertise was crucial in navigating the complexities of the process and ensuring we got the best possible outcome. They provided strategic guidance to our team every step of the way. They anticipated potential issues and helped develop solutions that ultimately made the deal better for both parties.”
In addition to the benefits listed above, each brand’s leaders look forward to gaining new advantages from the other’s strengths. With Movement Strategy specializing in organic social and Newfangled Studios specializing in paid social media, their combined skill sets create a more holistic services portfolio for existing and future clients that want a full-service and social centric, bespoke agency approach.
Looking to the future, both brands are working toward developing a social-first strategy among their key clients.
About Movement Strategy
Movement Strategy is an independent, social-led creative agency that specializes in maximizing the potential of brands’ social media channels. With offices across the US, their team of experts crafts innovative campaigns that blend strategic insight with cultural relevance. Their services encompass social media strategy, content creation, influencer partnerships, paid media, and community management to foster authentic connections between brands and audiences. Recognized with over 200 industry awards since its founding in 2008, Movement Strategy has delivered impactful work for clients such as Klarna, Amazon, and Netflix.
About Newfangled Studios
Founded in 2009, Newfangled Studios is a creative production agency specializing in social-first, digitally native campaigns for some of the world’s most celebrated brands. With its global network of talent, the agency combines strategic expertise across social and digital video platforms with in-house production capabilities. The brand heavily emphasizes its “North Star,” which is its commitment to crafting authentic, inclusive content that resonates with diverse audiences. Newfangled Studios has partnered with industry leaders like Google, Staples, and Bank of America.About TobinLeff
TobinLeff is a leading M&A advisory and exit planning consulting firm, helping owners sell to strategic buyers and private equity groups. With 15 years of service, TobinLeff’s team of senior advisors brings a wealth of Mergers & Acquisitions experience as former business owners, accountants, attorneys, and bankers dedicated to the mission of helping their clients maximize and monetize their life’s work. TobinLeff is the go-to resource for business owners looking for true partners in their exit planning journey.
