TobinLeff is pleased to share that it served as the M&A advisory firm to Beacon Digital Marketing on its recent sale to Yes&.
Beacon Digital Marketing is a digital marketing agency based in New York that serves B2B brands in SaaS, cybersecurity, fintech, and professional services. Yes& is an integrated marketing agency serving the commercial, associations, B2G, and government sectors.
Beacon founder, Whitney Parker Mitchell, said this about the transaction – “Beacon Digital was built on the idea that high-growth B2B brands — especially in the complex industries we serve — deserve world-class marketing strategy and execution. Joining Yes& is the perfect next step in our journey. The Yes& team brings expanded creative capabilities, deeper industry expertise, new strategic offerings, and a shared commitment to delivering meaningful results for clients.”
Whitney added this about her relationship with TobinLeff – “When needed over the past five years, I turned to TobinLeff for advice on exit planning and prepping my company for a sale. Their advice was insightful and helpful. When it was time to sell, TobinLeff delivered and found the right buyer that met my criteria. It’s been a great long-term relationship.”
Yes&’s founder and CEO, Bob Sprague, said this about the acquisition – “Yes& is committed to helping brands drive real impact, and bringing Beacon into our fold elevates that mission. Their proven track record in fintech, cybersecurity, and SaaS, three areas that are increasingly critical in today’s market, combined with their exceptional team and data-driven approach, makes them the perfect fit for Yes&. With the Beacon team on board, we’ll be able to fuel even greater innovation and success for our clients.”
About Beacon Digital Marketing
Companies shaping the future of business rely on Beacon Digital to build the marketing foundation they need to grow. Beacon Digital is the agency for trailblazers in fintech, cyber security, professional services, and B2B SaaS. Drawing on decades of collective experience working with top global brands across a variety of industries, they deliver measurable results through integrated digital campaigns, website design and development, performance marketing, marketing automation, creative branding, PR, and strategic communications. www.beacondigitalmarketing.com
About Yes&
Yes& is an integrated marketing agency serving complex needs across the commercial, association, B2G, and government sectors. Yes& brings “positivity + possibility” through an expanding suite of capabilities including branding, digital strategy and analytics, advertising, customer experience (CX), market research, content development, events, and public relations, and serves clients nationwide from its headquarters in the Washington, D.C., Chicago and Philadelphia areas. The Washington Business Journal recently named Yes& the #2 Ad Agency in the greater DC area. They have also been recognized among the Inc. 5000 fastest-growing privately held companies in the U.S. for the fifth time. www.yesandagency.comAbout TobinLeff
TobinLeff is a leading M&A advisory and exit planning consulting firm, helping owners sell to strategic buyers and private equity groups. With 15 years of service, TobinLeff’s team of senior advisors brings a wealth of Mergers & Acquisitions experience as former business owners, accountants, attorneys, and bankers dedicated to the mission of helping their clients maximize and monetize their life’s work. TobinLeff is the go-to resource for business owners looking for true partners in their exit planning journey.
