TobinLeff is pleased to announce it served as the M&A advisor to New North, a B2B tech marketing agency, on its sale to Motion Agency, a podcast agency for B2B tech companies.
This acquisition offered a unique strategic value to both parties, adding “implementation and execution” to enhance overall client value. The transaction also provides cross-sell opportunities to existing Motion Agency clients by adding bolt-on lead generation through New North’s accounts-based marketing and proprietary marketing framework.
New North’s Founder, Tobin Lehman, said “Selling a business can be intimidating and full of challenges. The TobinLeff team was there to guide me through every step of the process. They helped me understand each step of the process and steered me to make the best decisions for my deal. Having TobinLeff's expertise, experience, and counsel throughout the process created the right foundation for me to maximize the value of the transaction. I am delighted with the results.”
Roy Page of TobinLeff said this of the process, “When Tobin Lehman, Founder and CEO of New North, repositioned his traditional Web and digital firm to an accounts-based agency, it didn't take long for the renewed value proposition to take hold. Planning well in advance for his exit, TobinLeff was able to help New North enhance their financial story and identify the right timing to maximize enterprise value through a transaction.”
About TobinLeff
TobinLeff is a leading M&A advisory and exit planning consulting firm, helping owners sell to strategic buyers and private equity groups. With 13 years of service, a wide network of trusted buyers and investment partners, and more than 155 engagements successfully completed, the TobinLeff team is the go-to resource for owners who are looking for true partners in their exit planning journey. TobinLeff is dedicated to the mission of helping owners maximize and monetize their life’s work.
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