TobinLeff is pleased to announce that it identified the opportunity and advised McKinney on its acquisition of August United.
McKinney is a top-25 creative and media agency headquartered in Durham, NC, with primary office locations in Dallas, Los Angeles, New York and Phoenix. McKinney was recently named a finalist for Agency-of-the-Year by Adweek and named Media Team-of-the-Year by Campaign US, in addition to winning myriad awards for its work on behalf of its clients across a wide range of industries.
August United is a top 10 influencer marketing agency, previously owned by Audacious Studios. Headquartered in Phoenix, Arizona, they provide full-service influencer marketing capabilities from strategy to partnership management to content development and implementation. In addition, McKinney will also acquire the performance media arm of Audacious Studios, called Tailwind, to bolster its integrated offering. The move allows McKinney to continue to deliver a modern ecosystem for clients, with all capabilities under a single management team and P&L.
“The last few years have not only accelerated the use of social media in general, but also the time spent with user-generated content,” said Joe Maglio, CEO, McKinney. “Influencers are at the core of that growth, and as a result influencer marketing is becoming a more integral part of our clients’ marketing plans. Micro and mid-tier influencers in particular – August United’s focus area – have been shown to drive significant engagement and impact purchase decisions, and I’m excited to bring this expertise to our client partners.”
Mr. Maglio also commented on the role TobinLeff played in making the deal happen. “When we specified our acquisition criteria and the need to add influencer capabilities, TobinLeff went to work and brought us multiple qualified prospects to consider. They were with us every step of the way to complete the successful transaction.”
About TobinLeff
TobinLeff is a leading M&A advisory and exit planning consulting firm, helping owners sell to strategic buyers and private equity groups, and assists buyers to grow through strategic acquisitions. With 13 years of service, a wide network of trusted buyers and investment partners, and more than 155 engagements successfully completed, the TobinLeff team is the go-to resource for agency owners who are looking for true partners in their exit planning journey. TobinLeff is dedicated to the mission of helping owners maximize and monetize their life’s work.
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