TobinLeff is pleased to announce serving as the M&A advisor to Yes& Agency on its acquisition of GreenSmith PR, bringing the two parties together and advising in the acquisition process.
Yes& Holdings LLC has acquired all of the assets and clients of GreenSmith PR, LLC, building on a global integrated marketing organization with more than 80 people.
“I am thrilled to have been acquired by Yes& and to work with advertising and marketing legend Jeb Brown here at the Agency,” said Mike Smith, Senior VP of Public Relations for Yes& in Alexandria, VA. “TobinLeff ‘found us’ at GreenSmith PR as a nimble and highly respected boutique PR tech and environmental firm in the DC region. Holt Vaughn and David Tobin facilitated the M&A process, created a framework for executive compensation and ensured a long-term transition plan both for me, several employees who came over to Yes& and my clients. The GreenSmith PR legacy clients are very happy with the larger capacity and high-end design work Yes& has already offered them. It’s a great fit.”
A Washington veteran with more than 35 years of experience at leading agencies like Burson-Marsteller, Edelman PR Worldwide and Havas Public Relations, Smith joins Yes& as Senior Vice President and President of the GreenSmith PR Division of the Yes& firm. Smith will also serve on the Yes& Management Committee.
Yes& Chairman Jeb Brown was seeking a nimble and flexible PR practice that could integrate seamlessly with the existing stable of federal technology practice leads and senior PR professionals already in place at Yes&.
“TobinLeff was responsible for identifying the GreenSmith firm as a possible acquisition, and with their help we were able to negotiate a successful transaction. I feel this new ownership deal is a kind of homecoming for Mike and his group,” said Brown.
Of the transaction, David Tobin, TobinLeff’s managing partner, commented, “We’ve enjoyed working with Yes& in previous deals, as they’ve continued to expand. This latest acquisition of GreenSmith PR adds a significant earned media and public affairs practice to Yes&’s ever growing integrated marketing agency. We’re pleased to be part of this exciting time for all involved.”
