TobinLeff is pleased to announce that it served as the M&A advisor to Grady Britton on its recent sale to Mad Fish Digital.
One of Portland’s original creative and marketing agencies, Grady Britton is a values-based, creative branding agency that puts thoughtful, informed advertising, PR, digital, media, and strategy to work for purpose-driven companies in the modern marketplace. Operating with the mission to, “Leave today better than yesterday," Grady Britton excels at shaping stories, moving business, and driving results.
Mad Fish Digital, also based in Portland, offers robust, applied digital expertise, including native digital strategy, SEO, SEM, measurement, and analytics. Their comprehensive marketing campaigns leverage multiple channels and techniques to accelerate growth for mission-minded clients.
The acquisition represents a true alignment of vision and values. Both Grady Britton and Mad Fish are certified B Corporations and share a commitment to the triple bottom line that values people, planet, and profit. The strategic combination of their respective strengths in digital strategy and brand building creates more possibilities for even stronger elevated experiences for their clients, employees, and communities.
Paige Campbell, the President and co-owner of Grady Britton said: "TobinLeff found and nurtured the most perfect fit for us. Mad Fish Digital and Grady Britton share a foundation in values, vision, and goals. And that natural fit has made all of the difference throughout this process. I'm so excited about what we are building and how we are taking on the future." Andy Askren, Creative Director and co-owner of Grady Britton, added: "As a company, Mad Fish completes what we've been building with Grady Britton for years — purposeful, creative, and super relevant for what marketing needs today. I couldn't be more proud of this moment and the connection that TobinLeff brought together."
Mary McKinney Flaherty, partner at TobinLeff, said of the process: "One of the great gifts of what we do at TobinLeff is having the opportunity to work with clients who not only lead great businesses but also lead with clear values. Paige and Andy are such clients. From the outset, they knew that the value of Grady Britton was in its people and its purpose and that they wanted to see that continue. It was our pleasure to help bring them together with Mad Fish and its owners, Ben and Corrie, who are equally mission-minded leaders who will ensure they jointly continue their commitment to leave today better than yesterday."
About TobinLeff:
TobinLeff is a leading M&A advisory and exit planning consulting firm, helping owners sell to strategic buyers and private equity groups. With 15 years of service, TobinLeff’s team of senior advisors brings a wealth of Mergers & Acquisitions experience as former business owners, accountants, attorneys, and bankers dedicated to the mission of helping their clients maximize and monetize their life’s work. TobinLeff is the go-to resource for business owners looking for true partners in their exit planning journey.
