TobinLeff is pleased to announce that it served as the M&A advisor to CareContent on its recent sale to SFC Group.
CareContent is a Chicago-based healthcare marketing company offering content strategy and creation with website redesign and evaluation services. They leverage a strategy-before-tactics approach to provide the full scope of digital needs so their healthcare clients can reach greater audiences and ultimately improve patient care.
SFC Group, a leading healthcare marketing and communications agency, uses its fully integrated resources and years of experience to go above and beyond in helping clients. Their goal is to be better, do better, and deliver better in every aspect of their work.
CareContent’s specialization in producing content that is both accessible and educational for healthcare organizations is a unique asset to SFC Group’s growth, expanding on their digital capabilities and offering enhanced value and services to clients. The acquisition will help redefine healthcare marketing and create a new era of growth and opportunity.
Kadesha Thomas Smith, the founder of CareContent, said about the acquisition process “It was like jumping in with fingers crossed that my company could swim. This was my first business and my first experience with mergers and acquisitions. The TobinLeff team was an essential lifeguard to fast-track this acquisition toward the finish line. Mary brought a mixture of guidance, creative solutions, and some personal therapy throughout the process.”
Mary McKinney Flaherty, partner at TobinLeff, added: “Kadesha built a talented team with significant industry experience and expertise in healthcare. She was clear from the outset that finding the right future home for CareContent was a priority. It was a pleasure to work with Kadesha throughout the process and to help bring CareContent together with SFC Group, resulting in a transaction that will create value for clients and the companies alike.”
About TobinLeff:
TobinLeff is a leading M&A advisory and exit planning consulting firm, helping owners sell to strategic buyers and private equity groups. With 15 years of service, TobinLeff’s team of senior advisors brings a wealth of Mergers & Acquisitions experience as former business owners, accountants, attorneys, and bankers dedicated to the mission of helping their clients maximize and monetize their life’s work. TobinLeff is the go-to resource for business owners looking for true partners in their exit planning journey.
