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TobinLeff Advises Square 2 Marketing on Its Sale

TobinLeff Advises Square 2 Marketing on Its Sale to Sales Empowerment Group

TobinLeff is pleased to announce that it served as the M&A advisory firm to Square 2 Marketing on its sale to Sales Empowerment Group (SEG), a portfolio company of the private equity group, RFE Investment Partners. 

Founded in 2003 by Eric Keiles and Mike Lieberman, Square 2 Marketing has been leading their industry by leaning into their strategy before tactics approach to help companies generate leads and grow revenue. The company has been a top HubSpot Partner since 2009, and they were HubSpot’s first Diamond Partner.

The combination of SEG and Square 2 provides clients a full “click to close” solution that includes strategic marketing guidance, support for any relevant marketing tactics, creative campaign design, and technology services across the HubSpot platform. SEG clients and prospects now have access to the full spectrum of support for their revenue generation efforts.

“SEG has always provided clients with marketing, training, and sales solutions but the acquisition of Square 2 takes our ability to help clients with robust marketing services that integrates perfectly with SEG’s outsourced BDR & SDR model. This full-service model allows our partnering clients and their private equity sponsors to drive sales growth even faster,” said Brian O’Neil, CEO of Sales Empowerment Group. “Square 2’s unique Accelerator Program that delivers six months of work in just 30 days, their long-standing relationship with HubSpot, and their strategic approach to revenue generation fits perfectly with how we work with our clients today.”

“SEG is the right company at the right time to marry our strategic lead generation methodology with sales teams that close business for our clients,” said Mike Lieberman, CEO at Square 2. “It’s getting harder and harder for companies to grow revenue and this combination gives companies an innovative approach that’s perfect for today’s highly competitive business environment.”

Mr. Lieberman also commented on the relationship with TobinLeff. “TobinLeff has been a valued resource as they helped us acquire four companies over the past eight years that contributed to our growth and value proposition. When it was time for us to sell, we knew TobinLeff would be the right M&A partner to help guide us through the important process.”

About Sales Empowerment Group: 
SEG is a sales and marketing consulting firm providing services that drive revenue growth. The company uses a strategic, time-tested approach, and works with its clients to create a sales-focused culture that helps grow revenue faster. SEG serves a variety of middle-market and larger companies in manufacturing, logistics, healthcare, technology, professional services, and other sectors. For more information, visit

About Square 2 Marketing:
Founded in 2003 by Eric Keiles and Mike Lieberman, Square 2 has been leading the industry in its strategy before tactics approach to lead generation and revenue growth. As HubSpot’s first Diamond Partner, they’ve created a unique framework and methodology that blends strategy, tactics, campaigns, technology, process, and resources into a program that helps companies install a revenue generation machine that helps them achieve repeatable, scalable, and predictable revenue generation. For more information, visit

About RFE Investment Partners:
RFE Investment Partners is a private equity firm focused on making control investments in established small market companies located in the United States. RFE is a long-standing Connecticut-based firm founded in 1980 with over 40 years of experience investing in the lower middle market. RFE’s investment strategy is to transform its portfolio companies from the lower end of the market to fully professionalized and market-leading middle-market companies. RFE is currently investing out of Fund IX. For more information, visit

About TobinLeff:
TobinLeff is a leading M&A advisory and exit planning consulting firm, helping owners sell to strategic buyers and private equity groups. With 14 years of service, TobinLeff’s team of senior advisors brings a wealth of Mergers & Acquisitions experience as former business owners, accountants, attorneys, and bankers dedicated to the mission of helping their clients maximize and monetize their life’s work. TobinLeff is the go-to resource for business owners looking for true partners in their exit planning journey.

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