TobinLeff is pleased to announce that it served as the M&A advisor to Crenshaw Communications, a leading public relations agency headquartered in New York City, on its sale to Mod Op, a full-service digital marketing agency accelerating customer growth through human creativity and automation.
The acquisition provided impressive strategic value to both parties. Mod Op, having recently made several acquisitions, expanded further with Crenshaw being their first strategic move into public relations. Crenshaw Communications was attracted to Mod Op’s understanding of how the public relations industry is growing and changing, and how it fits into the broader marketing arena. Both organizations share a commitment to Crenshaw’s status as a leader in PR innovation through technology, particularly their use of AI to support and optimize communications programs and processes.
Dorothy Crenshaw shared, “I relied on TobinLeff at key junctures of my company’s growth, from initial valuation to its acquisition by a third party. The team was professional and methodical, yet flexible in their approach. They were also unexpectedly empathetic. There are so many critical aspects to marketing and selling the business you’ve built, beyond just the financial ones. The TobinLeff consultants, especially Scott Leff, Holt Vaughn, and Chuck Gottschalk, served as a guiding force through a high-stakes transition that held both business and personal ramifications. I’m very happy with the outcome, and with the advice and support they provided.”
Holt Vaughn from TobinLeff commented, “This is a terrific example of how a great M&A deal comes to fruition. We’d worked with and known Dorothy for a while, as she wisely prepared her agency to be in the best possible position to sell. So, when the time was right to go to market and find a dynamic partnership that could take things to a whole new level, capitalizing together on what she and her team had worked hard to build, she was ready.
“Dorothy is a rare blend of eloquence and vision, with passion for her craft, and she has great business sense. It was our pleasure to work through the process with her. Crenshaw’s value proposition aligned so well with Mod Op’s objective to integrate innovative technology across their portfolio, that it was then just a matter of working out the details on both sides. Mod Op was also terrific to work with. It was wonderful to find a terrific buyer who saw the tremendous opportunity and had the resources to make it happen. The team at TobinLeff and I were privileged to work with both parties.”
About TobinLeff
TobinLeff is a leading M&A advisory and exit planning consulting firm, helping owners sell to strategic buyers and private equity groups. With 13 years of service, TobinLeff’s powerhouse team of Senior Advisors brings a wealth of Mergers & Acquisitions experience as former business owners, accountants, attorneys, and bankers dedicated to the mission of helping their clients maximize and monetize their life’s work. TobinLeff is the go-to resource for business owners looking for true partners in their exit planning journey.
Interested in selling your firm? Contact us today.