TobinLeff is pleased to announce that it served as the M&A advisory firm to Gumas on its recent sale to Commit Agency.
Gumas is a leading full-service agency that has built up its brand over the course of more than 40 years. The agency provides its clients with award-winning branding, advertising, creative, interactive, PR, and digital marketing services. Gumas distinguishes itself in the marketing world as the originator of Challenger Brand Marketing®, a strategic marketing approach that enables companies of all sizes to establish true dominance in their respective niches.Commit Agency is a top marketing agency that focuses heavily on brand definition, experience design and marketing activation. In addition to the company’s wide range of branding and marketing amplification services, Commit offers unique experience-driven services such as mystery shopping, experience activation, and ratings and review analysis.
This acquisition by Commit Agency allows the combined team to expand its existing market and provide additional services. At the same time, Commit Agency will benefit from incorporating the Challenger Brand Marketing strategies that Gumas has developed over the years.Gumas founder and CEO, John Gumas, had this to say about the selling process: “Selling such an important part of your life – really, your life’s work – is a stressful process. I wanted this to run smoothly and be handled with the utmost care, because my team and our clients are on the line. We are grateful for the people at TobinLeff, as well as the team at Commit Agency, for taking this transaction seriously and ensuring such a good outcome.”
Roy Page, the TobinLeff Partner who guided the Gumas team through this transaction, added: “The acquisition of Gumas by Commit Agency is a prime example of the strategic value of acquiring sector specialization to build upon a growing practice area. Commit was able to strengthen its position within the financial services sector by bolting on Gumas, a specialized expert in supporting challenger brands and financial services."
David Ralls, CEO and co-founder of Commit Agency, shared the following thoughts after completing this acquisition: “Gumas has built a strong legacy of great service and well-rounded capabilities for their clients. We are honored that we’ll get to build on the decades of great work they’ve done for challenger brands and beyond.”As part of the sale, John Gumas assumes the role of President of Commit Agency.
About Commit Agency
Founded in 1997, Commit Agency is more than just a marketing agency – it is the nation’s foremost authority in Challenger Brand Marketing®, obsessed with helping challenger brands claim their place at the top. Based in Chandler, Ariz., Commit specializes in branding, creative, data analytics, experience design, integrated media, social media, influencer management, public relations and web development. Learn more about Commit online, or connect with the agency on Facebook, Instagram and LinkedIn.About TobinLeff
TobinLeff is a leading M&A advisory and exit planning consulting firm, helping owners sell to strategic buyers and private equity groups. With 15 years of service, TobinLeff’s team of senior advisors brings a wealth of Mergers & Acquisitions experience as former business owners, accountants, attorneys, and bankers dedicated to the mission of helping their clients maximize and monetize their life’s work. TobinLeff is the go-to resource for business owners looking for true partners in their exit planning journey.