TobinLeff is pleased to share that it advised BBR Creative on its sale to members of their management team. BBR Creative’s services span across traditional advertising to online marketing to spark connections that grow businesses.
When Cherie Hebert, Co-Founder and CEO of BBR, engaged TobinLeff, she sought an exit plan that would enable her to monetize her business interests while rewarding members of the management team for their contributions. We helped her and her team members assess the viable exit options, and when they decided on a management buyout plan (MBO), we designed and helped implement the plan.
Hebert had this to say about the experience with TobinLeff: "After owning an agency for 24 years, I knew that I wanted to begin seriously planning for succession. Roy Page, with TobinLeff, was referred to me by another agency friend. As a previous agency owner, I hit it off with Roy right away, since our firms were very similar in size and function. He got me.
Roy and the team at TobinLeff began by conducting a value driver assessment with our firm, interviewing our senior staff, conducted a valuation, and counseled me on the various options to potentially sell my business. We landed on an MBO, which was important to me to continue the legacy of my business.
Their guidance was never pushy, always thoughtful and educational in nature. They did an excellent job of guiding us through this process in a very thorough manner. The ultimate successful sale of my business would have never gone as smoothly as it has without their support. The final outcome was exactly what I wanted."
About TobinLeff:
TobinLeff is a leading M&A advisory and exit planning consulting firm, helping owners sell to strategic buyers and private equity groups. With 15 years of service, TobinLeff’s team of senior advisors brings a wealth of Mergers & Acquisitions experience as former business owners, accountants, attorneys, and bankers dedicated to the mission of helping their clients maximize and monetize their life’s work. TobinLeff is the go-to resource for business owners looking for true partners in their exit planning journey.